SELL the SIZZLE and NOT the STEAK, which is something I learned more than 45-Years Ago, in a XEROX Created Course called the PSS, standing for the Xerox Professional Selling Skills Course, when I worked for an American Company that Purchased the Rights to use this course from Xerox, to train their Sales Staff.
I became so Proficient at it that I was Paid to Train other People.
The course was all about Selling the Hype, by Tweaking the Imagination of the Buyer, with benefits that didn’t have anything to do with the Benefits of the Product or Service.
A CAR SALESMAN WILL ASK YOU . . . What do you like better, Fire Engine Red on this Car, or Cool Blue? Not that either would amount to a Hill of Beans in terms of the Efficiency of the Car. But rather, the choice takes your Mind away from the Nuts and Bolts, and puts it into a different Level, where the Passion supersedes the Logic.
We see it every day, all day long as we watch Television Commercials, selling whatever, almost always SELLING THE SIZZLE . . . & NEVER THE STEAK.
In the Late 1960’s . . . in Canada, a Charismatic Pierre Elliott Trudeau ran on a Campaign Slogan that Extoled his Vision of a “JUST SOCIETY”. It didn’t mean anything, since Canada was Already a Just Society. But it sounded Great, and because of it, Trudeau won a Massive Electoral Victory, and went on to DESTROY many of Canada’s Previously Inherent Individual Freedoms . . . So much for a Just Society.
BARRACK HUSSEIN OBAMA . . . in 2008 ran on Several Charismatic Slogans . . . “YES WE CAN” & “CHANGE WE CAN BELIEVE IN”, which meant nothing, but nonetheless got Obama Elected in Huge Numbers.
I’ve received several somewhat Disappointed Letters and Comments, including a few who were actually Angry with me, because I had the TEMERITY to Criticize President Trump, and even Lump him in with RINOS, specifically with the way he is embracing Paul Ryan’s VERSION of Obamacare Lite.
I’m also VERY CRITICAL of President Trump, for using Israel as an Election Tool, as so many past Presidential Candidates have . . . simply to garner Voter Support, with NO INTENTIONS of following through after their Victory.
I TAKE IT VERY PERSONALLY . . . Because I am a Jew, and I am an UNCONDITIONAL Supporter of Israel, and even though I am not a Religious Man, it doesn’t mean that I am NOT Hurt when the Jewish People are used as an Election PROP, to be thrown away like Garbage once the Deal is Done.
Candidate Trump said it REPEATEDLY . . . and literally at all his Campaign Speeches, that once he won the Presidency, amongst the FIRST things he would do, is announce the move of the US Embassy from Tel Aviv to Jerusalem.
LET ME MAKE THIS REALLY CLEAR . . . as I did in a response I made to one Commenter who said I should Give President Trump a CHANCE, since he has been in Office for LESS THAN 2 MONTHS.
1 – I GAVE Candidate Donald Trump a HUGE Chance when I supported him UNEQUIVOCALLY after he won the Primary to become the Republican Candidate.
2 – I STILL Support President Donald Trump to do the THINGS he said he would do, in the full knowledge that not everything he said he was going to do would be easy to do, and in some cases not even all that doable.
BUT I DRAW THE LINE COMPLETELY . . . When President Trump chooses to side with the likes of a RINO like Paul Ryan, OVER REAL REPUBLICAN CONSERVATIVES, who are standing up to deliver upon the Promises that not only got them Elected, but got Candidate Trump Elected as well.
HAD CANDIDATE DONALD TRUMP CAMPAIGNED . . . That he would “SORT” OF REPEAL OBAMACARE, and more or less keep many of the Obamacare Mandates as part of his Replacement Strategy, and then say he would ONLY “SORT” OF DO JUST ONE THIRD of his Promise at a Time, to REPEAL & REPLACE . . . he would NOT be President Today.
BEFORE PAUL RYAN . . . Speaker of the House John Boehner – NEVER had any intentions whatsoever to really REPEAL Obamacare, even though that was the PROMISE Boehner made NON STOP on behalf of the ENTIRE REPUBLICAN HOUSE CAUCUS, if the Republicans became the Majority Party in the House.
NOT ONLY DID BOEHNER NOT DELIVER . . . Boehner blamed the fact that the Republicans didn’t have the Senate, so their hands were tied. And then the Republicans won the Senate, and then came more excuses.
SO NOW COMES THE PHONY PAUL RYAN . . . who pretended that he had to have his Arm Twisted to become the Speaker of the House, who like Boehner . . . LIED TO THE PEOPLE, because he too had NO INTENTIONS of really Repealing Obamacare.
REMEMBER THIS . . . There are TRILLIONS of Special Interest Dollars Tied Into Obamacare, which is a Gargantuan Amount of Money Politicians like Paul Ryan FEED OFF from the Lobbyists, to keep their Positions of Power, Prestige, and Authority.
Unfortunately for President Trump, HE BACKED THE WRONG HORSE, and chose a RINO over the people who ELECTED HIM BECAUSE OF HIS CLEAR PROMISES.
A Funny Thing Happens to Virtually ALL People who win, even limited Power in Government, in what seems to be an overnight transition, where they MORPH FROM . . . OF THE PEOPLE, BY THE PEOPLE & FOR THE PEOPLE, into Elitists who all of a sudden become SMARTER THAN THE PEOPLE who elected them.
SO . . . as it has been Long Stated by Others. And as I have written repeatedly, POWER CORRUPTS . . . & ABSOLUTE POWER CORRUPTS ABSOLUTELY.
The Minute your Representative Assumes Office, is the same Minute you DROP YOUR GLOVES & KEEP HIS OR HER FEET TO THE FIRE . . . because if you don’t, He or She will quickly FORGET who Elected Him or Her and Why.
If you think I have a Low Opinion of Politicians . . . you probably have NO Idea how Low my Opinion Really Goes. Our Countries, the USA and Canada, are not in the MESS they’re in TODAY FOR NO REASON. And if you want to know the reason, LOOK NO FURTHER THAN OUR LEGISLATURES. And then look no further than the Ignorant Fools who Elected them.
LOOK AT THE . . . Corruption within our Media. Look at the Corruption and Incompetence within our Judiciary. Look at the Corruption within our Bureaucracy. And look at the INCREDIBLE CORRUPTION & PROPAGANDA WITHIN OUR WORLD OF ACADEMIA.
SO YOU TELL ME THIS . . . IF PEOPLE LIKE ME, DON’T HOLD PRESIDENT TRUMP’S FEET TO THE FIRE, & POLITICIANS LIKE HIM – WHO WILL?
We should all Remember from our Civics Classes . . . that our Societies are Built upon an Intricate System of Checks & Balances. But do you know who TIES all of these Checks & Balances Together? And who ultimately is responsible for making all of these Checks & Balances work? And who will PAY THE ULTIMATE PRICE IF THEY FAIL?
America was Created, almost as a MIRACULOUS COMING TOGETHER . . . of the BEST in Human Morality, as Ordinary Men . . . and some Men who were More than Ordinary, who came together under the most Incredible of Circumstances to Write a Document like None Other, NOT to be ENTRUSTED by Politicians and Bureaucrats, but rather, to be PROTECTED & NURTURED by the People, FOR WHOM THE US CONSTITUTION WAS CREATED.
AND TO ALLOW ANY POLITICIAN . . . to have a FREE RIDE, once He or She Attains Office, Regardless of the Office He or She Assumes, is NOTHING LESS than an AFFRONT & ABROGATION to the Courage and Genius of the Men who Drafted the Greatest Declaration of Freedom The World Will Ever Know.
SO . . . IF YOU HAVE A PROBLEM – with me being Critical of the Political Process, and being Critical of the Men and Women who Comprise the Bureaucracy and Judiciary, then you are reading the WRONG BLOG, and have SURRENDERED your Freedoms for the SIZZLE OPPOSED TO THE STEAK.
Best Regards . . . Howard Galganov