I was watching a few minutes of CNN this morning, something I very rarely do (watching CNN that is), to see what their take was on the noxious smell in Manhattan, when I heard their slogan:
CNN – THE MOST TRUSTED NAME IN NEWS.
How do they know that CNN is the most trusted name in news? In a million years, how could they ever quantify that statement?
When I was on-air in Montreal (1997-2000), our station’s (CIQC AM 600) largest competitor (CJAD) loved to use the catch phrase that went:
CJAD – ALL THE NEWS YOU NEED TO KNOW.
How the hell did they know how much news I, or anyone else needed to know?
FOX NEWS though, has a completely honest slogan:
FOX NEWS – FAIR AND BALANCED.
Now that indeed says something that can absolutely be quantified. It’s easy to debate whether a position was, or was not fair and balanced.
CJAD’s slogan (all the news you need to know) used to drive me nuts. Not because the jerks at the competition used it. But rather, because their listeners never said squat about a statement as absurd as CJAD’s claim.
I watch FOX NEWS more than any other Cable or Entertainment News Network, including those networks in my native Canada. But I’m not alone, since FOX NEWS has more viewers than all Cable News Networks combined!
I don’t always agree with FOX’s position. But I do agree that they allow divergent opinions. And I very much approve of the fact that they make no pretense about being supportive of Conservative positions.
The same cannot be said of CNN and others who “pretend” to be balanced, when in reality, they are often very much Left of Center, compared to usually being just Left of Center.
When you hear slogans like: The most trusted name in news, and all the news you need to know. I have images of the (East) German Democratic Republic (DDR), and the Democratic People’s Republic of (Communist) China.
Their slogans were anything but how East Germany and China really are (were in the case of East Germany).
No one with a working brain can really believe that CNN is the most trusted name in news, and that one radio station really has all the news you need to know.
But that’s how it is. And I have to guess that those people who do believe in these ridiculous media slogans, must also believe that China is in fact a true Democracy just like their slogan implies.
You gotta love the Internet, where you truly will find just about all the news you need to know, and the most trusted names in news.